Cruise Research Society
Cruise & Tourism Textbooks

 

2011 (Upcoming) 

"The Business & Management of Ocean Cruises"

by Michael Vogel, Alexis Papathanassis and Ben Wolber

Short Description:

This book aims to capture and document the expertise and experience of today’s leading managers and experts of the cruise industry, and make it available to those who may be the cruise managers of tomorrow: students of business, hospitality and tourism; cruise professionals aiming to assume managerial roles; and experienced ‘outsiders’ considering a career change into the cruise industry.  Moreover, this book is intended to become a useful reference for practicing managers of cruise lines, their suppliers and distribution partners.

 

 

 

2011

 

"Cruise Management:  Information & Decision Support Systems" 

by Alexis Papathanassis, Michael Breitner, Cornelia Schoen & Nadine Guhr

Increasingly, cruise operators are utilising Information and communication technologies (ICTs) to improve service-effectiveness and process efficiency, both on- and off-board. Therefore, it is worth initiating a discussion on the potential and challenges ICTs entail for both cruise operators’ back-offices and for cruisers’ consumption experiences.  In this light, this book documents the proceedings of the 1st e-Cruising Conference (Bremerhaven, Germany), which was aimed at discussing the possibilities and applicability of ICTs and mobile services in various aspects of cruise operations such as:  excursion management, infotainment, complaint management, crew scheduling, and revenue management. Following a rigorous double-blind review, the best papers were chosen to be incorporated in this volume. We hope that this piece of work will inspire both academics and practitioners to become ‘fellow passengers’ in this specialised, albeit fast developing research domain

Table of Contents (Link)

Amazon (Link)


 

"Cruise Sector Challenges:  Making Progress in an Uncertain World" 

by Philip Gibson, Alexis Papathanassis & Petra Milde

Short Description:

The challenge for cruise operators is to come to terms with a changing world where the realities of the past are not constant. This textbook presents a compendium of important issues that were discussed at the 2nd International Cruise Conference in Plymouth (UK) between the 18th and 20th February 2010. The focus of the conference was to consider emerging issues, problems and solutions for the cruise industry at a time when trading conditions were perceived to be highly volatile.  This textbook presents a compendium of important issues that were discussed at the 2nd International Cruise Conference in Plymouth (UK) between the 18th and 20th February 2010. The focus of the conference was to consider emerging issues, problems and solutions for the cruise industry at a time when trading conditions were perceived to be highly volatile.

Table of Contents (Link)

Amazon (Link)

 

 

 

"The Long Tail of Tourism:  Holiday Specialists and their Impact on Mainstream Tourism " 

by Alexis Papathanassis

Short Description:

 

 

Over the last decades, mass-tourism and the emergence of the holiday package has transformed recreational travel from a ‘luxury for the few’ to a ‘commodity for the many’.  The ever-increasing demand for individuality, enabled by IT and the internet, has given rise to numerous, rapidly-expanding holiday niches and a corresponding explosion of specialists.  The resulting ‘long-tail’ of holiday offerings implies dramatic shifts in the sector’s concentration levels and its competitive dynamics.  In order to examine the applicability and validity of this scenario, a number of key holiday niches are examined in terms of their: demand development, supplier landscapes, operational challenges and future potential. 

 

2010

 

The Influence of Culinary Satisfaction on Customer Loyalty: An analysis of the recommendation intention of cruise passengers using electronic word-of-mouth

 

 by Stefanie Gattermann

Short Description:

The constant growth of the cruise industry requires shifting the focus from customer acquisition to customer retention. Therefore, it is necessary to define factors that are crucial for customer retention. As food consumption is a precondition and a principal component of our daily life, the study intends to examine whether catering aboard of cruise ships is a factor that determines the level of satisfaction and as a result influences the loyalty behavior of cruise passengers. For this purpose, the role of catering during holidays is defined and online consumer reviews as a form of electronic word-of-mouth are analyzed regarding onboard catering assessment and the recommendation intention of German cruise passengers. As a result, the study reveals that catering is a critical success factor for a cruise as being a necessary precondition for activities that form the holiday experience. Thus the absence of appropriate catering leads to a general dissatisfied attitude of the cruise passenger while excellent catering has only little influence on the positive evaluation of the journey.

2009

Cruise Sector Growth:  Managing Emerging Markets, Processes & Systems  

by Alexis Papathanassis (Ed.)

 

Short Description:

Despite representing a fairly small fraction of global tourism activity, the cruise sector has been experiencing a steady growth rate over the last years. The 1st International Cruise Conference (ICC) and its proceedings documented here face the changes which accompany this process of growth. The corresponding refereed papers are organized under the following themes: New trends and innovations, human resource management, information technology and standardization. The underlying motivation behind this collection of works is to bridge the gap between cruise theory and practice, by providing a ‘living research agenda’ aligned with the cruise sector’s realities and needs.

  • Table of Contents (Link)